My Favorite 2012 Super Bowl Commercial

I didn’t get to watch Sunday’s game because I was out deliv­ering pizzas, but I did make a point of watching the commer­cials this morning so I’d know what everyone was talking about.

If you missed them, or just want to see them again, you can find all of them here.

After watching all 54, I have one thought: they mostly sucked.

But among the garbage are a few gems. Doritos made me laugh their fan-made commer­cials, there were some neat (but pathet­i­cally short) trailers for upcoming movies and tv shows, and while Best Buy is lying when they say they’ve invented something special, their commer­cial was good.

But, the best commer­cials weren’t funny, clever, or even very long. They were inspiring.

I have two favorites from this year’s list of Super Bowl commer­cials. I know that’s a bit of a cop-out, but I couldn’t decide which one I liked better.

Day One — Linda Guthrie

We were intro­duced to the Day One project via a 30-second preview of Linda Guthrie’s short film. We learn she lost her husband to cancer last year and followed it up with an early retire­ment. Here is the the commercial:

I went to the Day One website to watch the rest of her story. It’s a smaller website than I imagined that follows hundreds of pruden­tial clients as they start their retirement.

The stories are sometimes funny, sometimes heart­breaking, and always bring the reality of retire­ment to the forefront.

I enjoyed Linda’s story because it reminded me or two things:

  • Saving for retire­ment isn’t just about you. In Linda’s case, her husband didn’t leave her with much money. While that may be because of his cancer or maybe he just didn’t save much, you can tell from her longer story that there wasn’t a lot of money set aside for this. When you or I die, our lives effect others. Statis­ti­cally, you will get married and you will have children. Saving for retire­ment isn’t just about having enough money to do what you want later in life, it’s also a way to take care of those you leave behind. Which brings me to the next part of the video I liked,
  • You need life insurance. Once again, the video doesn’t tell us if Linda’s husband had life insurance when he died. Hopefully he did. Whatever happened in their life, you need life insurance. There are people in your life that will need help when (not if) you die. It may be your spouse, your children, your family, or just close friends who will take care of things when you go. Without life insurance, you leave the people around you to pick up the mess that’s left behind (and there is always a mess of some sort). Getting life insurance won’t make your death easier, but it will give the ones you love the freedom to mourn you.

It’s Halftime In America

My other favorite features the prolific voices of Clint Eastwood. Check out his halftime commer­cial below:

Chrysler hits it out of the park with this one. Clint speaks poignantly about the pain indi­vid­uals in this country have been going through over the past few years. And while I believe the recession is overblown, my father still lost his job, I still struggled to find a job to take care of my family, and I still sat down with friends who worked hard in college only to graduate with no real job prospects.

It’s been tough in ways no one expected it to be tough. And we press on.

Connecting the struggles of Detroit’s history to the current struggles in America was a brilliant move on Chrysler’s part. And their encour­age­ment was spot on.

I liked this commer­cial because, while pointing out the negative, it stays totally positive. It looks at a poor situation and says, “this isn’t the end. We will get through this.”

It’s a sentiment I agree with.

And while I won’t be buying a Chrysler anytime soon, I’m encour­aged by the message in this commercial.

I hope you are too.

What was your favorite Super Bowl Commercial?

4 Responses to “My Favorite 2012 Super Bowl Commercial”

  1. Mike Luna February 7, 2012 at 10:38 AM #

    Most of the commer­cials were pretty bad. Few of them made me want to buy the products they were selling. A lot of them were half an idea with a celebrity shoe­horned in for no reason.

    The Halftime in America one was the clear winner. A nice sequel to last year’s Eminem commercial.

  2. Don Sartain February 7, 2012 at 12:09 PM #

    Dude, totally loved the car commer­cial when the lights killed all the vampires. That would have been a perfect ending to Twilight. lol

  3. Linda Gutherie February 12, 2012 at 6:45 PM #

    Thanks for your thoughtful look at our spot. :)
    Linda and Deacon

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